WWD115
Role
Graphic Designer
Scope
Event branding, print, environmental graphics, digital assets
Deliverables
Logo lockup, menu, invite, printed event graphics, collateral
For WWD’s 115th anniversary, I developed event branding that honored the publication’s editorial legacy while creating a refined visual system for an intimate celebratory dinner. The identity was applied across print collateral, environmental graphics, and event touchpoints.
visual identity
Custom bar and menu signage designed to integrate seamlessly into the environment while maintaining clarity and hierarchy.
IVY PRESTO - HEADLINE
IVY PRESTO - HEADLINE
Entrance moment featuring custom WWD115 lockup and floral installation, setting the tone for the event identity.
Printed collateral and menu moments captured throughout the evening, extending the event identity into tactile, guest-facing touchpoints.
Color transition from purple to blue signaled the shift from cocktail to dinner, extending the visual system to reflect both WWD’s identity and Salesforce’s partnership.
