The Good Eggs is a brand that stems from a collective desire to access ethically sourced and organic eggs consistently. In a world where conscientious consumers seek to make responsible choices, our project takes inspiration from the notion of always wanting the best of the best eggs for your health.

The brand’s name captures the essence of requesting the finest quality eggs, much like asking someone to pick up “the good eggs” at the store.

The Good Eggs


The minimal logo of The Good Eggs resembles the yolk of an egg. It’s bright yellow color highlights the quality of the eggs.

The Good Eggs provide two varieties; the original true organic and blue heirloom. Though similar in packaging the distinct blue and cream colors make it easy to differentiate when shopping.