Pop Smoked, otherwise known as “The Woo”, was an up-and-coming Brooklyn Drill rapper based in Brooklyn. The goal for this album redesign is to shift away from photographic imagery and to incorporate illustration to contrast the heaviness of Brooklyn drill with the playfulness of cartoon illustration.
The Woo Album Trio.
All large copy in the album trio has been hand lettered in a cartoon-like aesthetic.
Texture was used to balance the cartoon imagery with the grungey feeling of the music to create contrast.
