National Hispanic Heritage Month X Time Square
Role
Graphic Designer
Scope
OOH campaign, motion design, digital advertising
Deliverables
Digital billboard design, animated ad, motion assets
Designed a motion-driven campaign for National Hispanic Heritage Month displayed on the Times Square cube, highlighting designers Oscar de la Renta, Manolo Blahnik, and Narciso Rodriguez. The work was created for large-scale, high-visibility display, balancing bold typography and animation to ensure clarity and impact within a dynamic urban setting.
Displayed on the Times Square cube, the animated campaign was designed across six synchronized faces that align seamlessly, ensuring clarity and impact within a fast-paced urban environment.