Los Angeles Beauty
Role
Graphic Designer
Scope
Event branding, print, environmental graphics, digital assets
Deliverables
Logo lockup, menu, invite, printed event graphics, collateral
For WWD’s Los Angeles Beauty event, I designed an immersive visual identity that positioned the brand within a contemporary beauty and culture space. The system translated across environmental graphics, digital screens, and experiential touchpoints, creating a cohesive, design-forward experience that supported both programming and sponsor activations.
visual identity
Inspired by the theme “Star Power,” the Los Angeles Beauty visual identity drew from the energy of a shooting star — radiant, fast-moving, and powerful — using glowing gradients and dynamic forms to create a sense of motion and impact.
Main stage visual design translating the “Star Power” theme into an immersive large-scale experience through radiant gradients, dynamic motion, and bold environmental branding.
IVY PRESTO - HEADLINE
PROXIMA NOVA
Partner integration graphics and branded environmental touchpoints designed for sponsor activations throughout the event, including the Market Defense coffee bar and GLAMSQUAD touch-up station, extending the visual identity across the attendee experience through clean, minimal applications.
Environmental branding and experiential graphics designed to extend the “Star Power” identity across physical event touchpoints through large-scale signage, immersive gradients, and branded installations throughout the space.
