Fall Summit 2024 marks a significant milestone—celebrating 15 years of Sourcing Journal. As the creative force behind the event’s branding, I developed everything from the logo to all collateral, bringing a cohesive and fresh visual identity to life. This year’s summit brings together industry leaders from brands, retailers, manufacturers, and service providers, with a spotlight on the evolution of sourcing and retail.
Fall Summit 2024
For SJ Summit 2024, I designed a logo that embodies progress and momentum, capturing the innovative drive of Sourcing Journal as it continues to evolve and lead the way in the industry.
At the reception, a step-and-repeat backdrop proudly showcases and appreciates all of the event sponsors. Initially, we explored a more abstract and artistic approach for this board, but ultimately, the step-and-repeat design offered a clean, impactful way to highlight each sponsor’s contribution while creating a welcoming photo opportunity for guests.
I designed a series of event totems for general use throughout the space, adding both functional and aesthetic value to the event.
I collaborated with my team to create a dynamic sizzle reel that not only promotes the Sourcing Journal brand but also showcases its insightful reports. The reel captures the essence of the brand and highlights its impact in a captivating, fast-paced format.
