Bad Temper Salt Co. is a premium salt company based in Japan that emphasizes the importance of the unique tastes of different salts.
It is inspired by Japan’s spiritual practices on the basis of salt being a purifier, for instance before Sumo matches.
In Japan salt is considered sacred, and is an integral part of everyday life.
Bad Temper Salt Co.
The Bad Temper Salt Co. logo resembles the Japanese Hanko, a traditional name seal used for signing official documents, opening bank accounts, and more.
Druk
Medium
Druk is the brand’s primary typeface as well as the logotype. The typeface’s loud/harsh aesthetic was softened by rounding the corners in order to create a friendlier look.
Untitled Sans
Untitled Sans is the brand’s secondary typeface. It should primarily be used in body copy, captions, and secondary headers.
Meet Sumo.
Sumo is the character design for the brand. He is inspired by the salt rituals performed by sumo wrestlers at sumo matches prior to the dual.
At a sumo match, wrestlers throw a hand full of salt into the ring. This is also for the salt’s purification aspect. It can become a personal ritual and a trademark for each wrestler.
There are 4 salts inspired by the traditional flavors of Japan: Yuzu, Moshio, Dashi, and Shichimi Togarashi.
Each flavour of infused salt has a different variation of Sumo. There are 9 variations of Sumo.
Bad Temper Salt’s also come in 30g jars. Jars also come in three different kits: the Sumo Kit, the Starter Kit, and the Spice Kit
Bad Temper Salt Co. also sells accessories such as the salt cellar, the salt cellar wooden spoon, and salt and pepper shakers.
